We've decided to take down our standard brochure site to have something a little more fitting for Morgan, reflecting how we've changed over the last year to become a much more simplified agency; echoing our mantra of keeping it simple.

Our old website kept me up at night. The content was stale and we are heavily focused on getting work done for exsting clients that updating our website after each project just wasn't practical.

I felt it also lacked relevance as 100% of our new business came from either referrals or us actively sourcing it. In our approach to clients we usually include a few samples of the work we've done and that seems to suffice.

In a saturated market doing something different can't hurt, right?

As we hurtle into the second dot com boom at dizzying speeds there is still a lot of emphasis that you need a website, and that you must show all of your capabilities in order to succeed in business.

We've found almost the entire opposite is true; keeping your website simple (if at all) makes the most amount of sense. Without the hassle of pages and pages of content, complex site structures and unnecessary detail we're able to get on with the thing that we do best: build websites.

Clients can still see what we've done with the introductory lines on our home page, and by reading our blog they can see even further that we're quite interested in the whole process of building websites.

I guess we'll see over the next few months if it works. We'll either go bankrupt or maintain the same level of growth.